A NFP located in Melbourne enlisted my help to set up their social media, train them on social media and promote a range of awareness campaigns aimed at boosting knowledge of patients about their options for treatment, clinical care and promoting fairer billing by health professionals.
- Social media set up and training
- Digital marketing strategy – BTL
- Website copy creation/conversion optimisation
- Online campaign planning and execution for several concurrent campaigns
This campaign by the Australian Patients Association was the result of medical experts growing increasingly concerned that Australians were becoming complacent or apathetic about the need to vaccinate in order to wipe out preventable diseases. In 2010 the APA enlisted my help to create a digital and social media campaign around ‘Vaccinate Australia’.
This involved the creation of an advocacy plan and a manifesto of action for political awareness. It also involved the creation of copy for several targeted email campaigns.
I created a comprehensive digital marketing strategy for the Australian Patients Association which involved a targeted ad campaign on Facebook, a blogger outreach campaign and a revamp of their existing website to include campaign-relevant information about vaccination. This involved creating online resources which countered the arguments of anti-vaccination campaigners. The marketing strategy also made recommendations to involve people of influence in the media and to have these advocates speak out publicly about the importance of vaccination.