Master of Health Leadership – University of Auckland

Copywriting, Graphic design, Web design

I managed the design and content for a new website for the University of Auckland, built using the Divi theme in WordPress.

– Web design
– Graphic design
– Planning and wireframing
– Writing web copy
– Managing content writers
– Client and stakeholder consultation
– Budgeting and timing management

Background

Programme Director for the Master of Health leadership (MHL) Dr Jude McCool enlisted my help to create a new website for the Master of Health Leadership, a new Masters programme for the Faculty of Medical and Health Sciences.

Implementation

Sticking closely to the University branding and marketing guidelines, I created a custom website using WordPress and the Divi Builder template. This template allows almost infinite flexibility in terms of design and content.
This included creating custom interactive tabs featuring information, full width slides. The sourcing of suitably engaging stock photography. The creation of an on-site blog where students and lecturers could communicate and contribute thought leadership articles. I also interviewed key international students and featured them throughout the website. I identified key important information regarding the selling points for the Masters programme which weren’t identified before. Namely the potential growth in salary after completing the degree. This was turned into an interactive infographic which dynamically depicted the growth in salary.

As part of the intuitive and user-friendly navigation, the FAQs section has a drop down menu of interactive tabs which answered common pain points for students around fees, scholarships, starting dates, deadlines, lecturers, contact information and other vital information.

The result was an engaging and practical website which answered the main pain points of the target audience. The Programme Director Jude McCool along with other faculty staff were exceptionally happy with the results.

Recommendation/testimonial

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