Video editing, event management and media liaison
I acted as the creative director and interviewer for a range of researchers during the launch of the national Dementia Prevention Research Clinics on behalf of Brain Research New Zealand. I cut and edited several short videos about the important work being done in the area of Alzheimer’s disease and dementia research.
For the videos, I interviewed members of parliament and Maori researchers on different aspects of the research. For editing and post-production I used Lightworks and Blender.
Along with doing the creative aspects of the videography, I coordinated and managed the event itself on the day and the media liaison in the lead up to the event.
A multimedia kit for journalists
The videos were put together with written comms and photography to form a multimedia kit for the media which answered all of their queries. For the event itself I invited key journalists from Seven Sharp, TVNZ’s Sunday program, Fairfax, Te Karere, Maori TV, the Chinese Herald and Tangata Pasifika. On the date of the event some journalists were given the opportunity to speak directly with the researchers at the event for their own coverage. Each of these journalists received a copy of the media pack in the weeks following the event.
Brain Research New Zealand received unprecedented national coverage of the launch of the clinics in Dunedin and Auckland. As this was a landmark event for research into Alzheimer’s disease, it was a vital part of the overall comms and marketing strategy and I had dozens of media inquiries for months after the event, indicating the effectiveness of the multimedia campaign.