The Salvation Army Oasis is a social service which strives to reduce the harm of gambling in people’s lives in Aotearoa New Zealand.
My role was to plan and execute a series of multi-channel digital marketing campaigns, designed to raise awareness of Oasis as well as attract new prospective clients to the gambling harm reduction service. The focus was on targeting particularly high risk demographic groups within New Zealand.
I was also responsible for strategically generating fresh concepts and novel ideas for content, which would appeal to the target audiences.
I was responsible for managing the relationships between third party providers, internal designers, along with the actual production of a variety of graphic and audiovisual marketing assets to be used in all campaigns.
I was also responsible for post-analysis of the campaigns, strategic recommendations for future campaigns, and delivering key takeaways and learnings to the team around content that was high performing and the types of content that we should produce in future.
Video editing and production
To find out more, read the case study.