EVERY BUSINESS NEEDS A CONTENT AUDIT
As shown in the visual above, in order to effectively run a content marketing campaign, a period of stocktaking or content auditing should always take place, in order to see what has historically worked for the client, what needs improvement.
This can be as bare-bones as 3 – 5 hours of additional billable hours, which then is used as a basis for everything going forward. This ensures we aren’t just throwing stuff at the wall to see what sticks, and it’s more of a more methodical, measurable approach. The Content Audit phase involves working directly with the client, asking lots of questions and getting a hold of all their marketing materials and analysing them. Then from there, we can build out a highly effective content strategy for them that delivers on ROI.