Stuck for blog post ideas? Here are 54 questions to loosen up your brain cells and blog posts!

Stuck for blog post ideas? Here are 52 questions to loosen up your brain cells and blog posts!

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Sometimes the ideas for blog posts just need some coaxing to come out. Then when they do…prepare for a biblical flood of content ideas. Here are some great questions to answer in your blog posts. These questions should help to get your creative juices flowing. They are ultra compelling and help you to grasp what’s important to you as a business owner/operator, as well as to your customers.

  1. What are the most frequently asked questions your customers ask?
  2. What is the biggest misconception people make about your business or line of work?
  3. What do your customers need to know to make good purchasing decisions?
  4. What is the story behind the founding of your business?
  5. How did your business get its name?
  6. What is a complete ‘how to’ that will guide customers through an important lesson?
  7. What is the story behind your new product or service?
  8. What is a hard truth your customers need to hear?
  9. Who are the people that you work with. How did they come to work with you?
  10. What are the first three things someone needs to become an expert in your field?
  11. Do you have a customer success story that you can share?
  12. Describe a day in the life of your company.
  13. Do a survey of your customers. Then run through some key insights and data about your customer base.
  14. What are your thoughts about where your industry is headed?
  15. How do you hire your staff? What do you look for?
  16. What are the unique selling propositions that makes your business distinct from all others?
  17. Recall and write about a daily process in your business.
  18. What are the most common mistakes you see people frequently make in your industry?
  19. Can you summarise some key pieces of news/advice/tutorials/opinions from the last week in your industry?
  20. Write an open letter to someone in your industry about a topic with broad industry relevance.
  21. Write about legislation changes that might impact your industry.
  22. What do your customers have a hard time doing?
  23. What is the biggest news in your industry – and what does it mean for your customer?
  24. What do you recommend customers read or watch?
  25. What are the lessons you have learned in the last year?
  26. Provide a checklist that’s relevant to something your customers might do.
  27. Create a printable/template to help customers to achieve something
  28. What were some key takeaways from a conference or industry event that you attended?
  29. What are the latest trends that are emerging in your industry?
  30. Who is an industry leader that you could profile/interview?
  31. Can you profile a key member of your team?
  32. What is the best suggestion you’ve had from a customer?
  33. What quote do you think applies most to your business/industry?
  34. What is the most innovative use you’ve seen for one of your products?
  35. Who is a customer you could profile/interview?
  36. Write up a talk or presentation you previously gave into bullet points or a summary.
  37. What was the biggest challenge your business has had in the past year?
  38. Ask 10 customers, peers and staff a single question. Then wrap an article around that.
  39. What two products could you compare and contrast?
  40. What two strategies could you compare and contrast?
  41. What is a hot discussion/debate that happened in your business recently that you could recap or involve your readers in?
  42. What is the history of your industry – from inception to today.
  43. Project forward – where will your industry be in 5 years? Make a prediction.
  44. Sum up your year just gone.
  45. Review a book that you believe your customers should read.
  46. Review a tool, product or service relevant to your customers.
  47. What things have you done in business that you regretted and learned the most from?
  48. What are the biggest secrets about your industry?
  49. Record a conversation your team is having (podcast or video).
  50. What amusing moment happened in your business this week?
  51. What is your biggest passion and how does this align with your professional life?
  52. What mistakes have you made and what did you learn?

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Push your social media to work harder, better, stronger over the holidays

Push your social media to work harder, better, stronger over the holidays

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The lead up to Christmas and the holidays is the biggest time of year for retailers. This is prime time to use social media marketing to gain new customers and brand advocates. Social content is a vital part of the overall marketing mix. To help you to make the most of the busy period, have a read of the following tips.

1. Build genuine trust with your audience

During the silly season, you could noisily tout your wares like a old lady brandishing fish in a village market. Or you could use your social media to listen to the chatter and conversations about your brand. Then respond and attempt to create a personalised, generous and positive interaction.

Unlike other forms of marketing, social media is a two-way dialogue with evenly distributed power dynamics. It’s all well and good to blatantly sell on social media, but if the storytelling around your offer is non-existent, then your posts won’t resonate with your target audience.  

​ 2. Plan, plan and then plan some more

In order to win market share, it’s a great idea to start planning early. The earlier you begin planning, even as early as July or August, the more your business stands to gain out of the holiday period.

When you start early, it’s easier to avoid getting bogged down with BAU  operational needs. Instead you should focus with laser-sharp  awareness on long-term strategic marketing goals. Also social advertising and search marketing gets expensive in December. So filling the top of the funnel in July makes more sense!

​ 3. Don’t be afraid to get creative

The more creative and edgier your holiday season offerings are, the more likely your business will be to stand out, in a crowded room of competitors all tooting their own horns.

4. Don’t forget brand storytelling

In amongst all the excitement (and pressure) of having to make yearly sales targets for the year, it’s possible to lose sight of the long-game of growing and nurturing brand advocates and fans. The holiday season isn’t just for selling stuff. It’s about building loyal customers who continue to come back time and time again.

5. Remarketing is important

Remarketing strategies through social media and PPC are going to attract huge returns during this time. In other words, the more frequently a relevant target audience sees your message, the more likely they will be to buy from your business. So make sure you wow them in your ads, so that they remember your brand.

​ 6. Combine social with search

Search marketing is where you can really see some sales conversions. So be sure to change up your keyword strategy so that it’s relevant for the holidays. Also you should adjust your social strategy so that it’s relevant.

7. Social ads are a must

Even if your social strategy only goes so far as organic posts, it’s always a good idea to initiate a paid campaign over the holidays. This is when the majority of shoppers will be primed and ready to purchase. Sweta Patel of Silicon Valley Start-Up Marketing found that social conversions can increase from 0.6% to almost 20% from social ads alone.

Christmas online is akin to a fluorescent nightscape in Tokyo…its LOUD!

8. Up the ante with your ads

Your ads need to be memorable. To do that they must stand out and be compelling for prospective customers. Split test a broad variety of ad copy and artwork combinations, to find that magnificent combo that your audience resonates with.

9. Think broader than social media for your overall marketing

Social media platforms will be thoroughly saturated over the holiday period. So in your holiday marketing strategy, be sure to integrate unexpected guerilla marketing campaigns, and competitions to spice things up.

10. Consider Facebook groups for people with specific interests in your business.

After all, people prefer to purchase from an individual and not a company. They would like to engage in a two-way dialogue with an individual who can help them, not a nameless social account. Any sort of selling in this group needs to be incredibly laid-back and a subtle for it to be effective. The primary goal here is to resolve challenges that people face by offering solutions.

11. Email marketing and social combined are a cash-cow

Gift card offerings, competitions and last minute offers to email subscribers and via social are going to be highly effective for revenue growth. Start testing and retargeting your ad groups as soon as possible, to get the most out of that opportunity.

12. Scarcity works

Create limited time offers and limited stock offers to generate FOMO with your target audience. Create a limited number of coupons or exclusive offers that are only available until a certain date.

13. Visit and engage with people in niche online communities

Are you selling rental furniture to a young Uni crowd? Then visit the forums of a subreddit and post valuable information there. Avoid any kind of sales approach and instead aim to be solutions-oriented. Take a personalised approach to resolving challenges.

“We’ll just hold up these empty signs and smile…hopefully nobody will suspect anything”

I hope that this guide to surviving the silly season helps you to seize the opportunities of email marketing, copywriting and content marketing. Get in touch with me today to see how we can blow the cobwebs out of your content marketing strategy!  


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